John Deere Construction

John Deere's Construction and Forestry Division, one of the world's most reliable and renowned companies, distributes construction and forestry products through a network of over 600 dealers.

Visual identity manual

CH+B was retained in Brazil to create a Visual Identity Manual for the Distributor Network that included the most programmatic and rational aspects of design. A manual that represents John Deere with one identity and expresses its integrity and quality values.

A Trade Fair and Expo Identity Manual was also implemented as an extension of the brand and keeping the same communication line.

Figura John Deere Construcción - 2
Figura John Deere Construcción - 3
Figura John Deere Construcción - 3
Figura John Deere Construcción - 4
Figura John Deere Construcción - 4
Figura John Deere Construcción - 5
Figura John Deere Construcción - 5

 

Brochure program

CH+B developed a brochure program that was adapted to the company's needs and local culture while following the main international guidelines.

Figura John Deere Construcción - 7
Figura John Deere Construcción - 7
Figura John Deere Construcción - 7
Figura John Deere Construcción - 8
Figura John Deere Construcción - 8
Figura John Deere Construcción - 8