Architectural signage for Abbott offices

Abbott is one of the world's largest healthcare companies. It is renowned for its global reach and the ability to serve its customers around the world, with presence in 130 countries.

Architectural signage for Abbott offices

Abbott had the need to convey the brand's culture and values in its new offices, and to provide institutional support to all its audiences. CH+B had the challenge of owning the space without invading it, but still communicating in an unique manner the brand's value by combining a timeless, appealing and colorful language.

Messages were planned based on the use of each sector, and making their content relevant for the public.